Your source for Lavera, True Natural, Madara & Benecos Organic Cosmetics & Skincare
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Passionate about Natural Beauty!

True Natural was founded from a passion for organic and natural products, healthy living, and a sustainable planet! We are an independent, family owned and operated business based in Kirkland, WA. After first introducing the german Lavera Naturkosmetik line (Europe’s Greenest Beauty Brand) to North America in 1999, we have now expanded to include additional premium beauty brands from Europe as well as added our own – True Natural.

Natural Ingredients

All brands we carry share our commitment to high quality, high performance natural products that are non-toxic and safe for your family and the environment. Products found on these pages have been certified by strictest  natural product certification boards such as the BDIH, NaTrue, the Vegan Society, and the Natural Products Association.

Our Brands

The following brands are part of the True Natural family:

Lavera: We are the North America representative for Europe’s Greenest Beauty Brand. Look for Lavera's award winning Volume Mascara, customer best seller Self Tanning Lotion, premium anti-aging skin care, and much more! Lavera features over 150 products ranging from Makeup, Skin Care, Hair Care, Bath, Men Care, Baby and more! All Gluten-Free with approx. 100 items certified Vegan.

Benecos: Certified Natural Makeup that’s Hip yet Affordable! We are the official North American representative for Germany’s fastest growing Natural Cosmetic brand, Benecos! With Oekotest Top Rated mascaras and a huge range of colors for products from lipsticks to nail polish, Benecos shows you can have safe, natural beauty without a large wallet!

True Natural: True Natural is our premium brand of natural sunscreens, self tanners and anti-aging products, all made specifically for the US market from the finest natural and organic ingredients! Look for our EWG top-rated Sunscreens, with all natural spf as high as SPF 50!  Gone are the days when natural sunscreens leave a pale, ghostly white film - we've kept this to a minimum while keeping the formula's nano-particle free! The True Natural anti-aging products use cutting edge natural and effective ingredients to  visibly reduce fine lines and wrinkles  and increasing firmness and moisture, leaving your skin smoother and  rejuvenated.  Or try the customer favorite  Self Tanner or Tropical Tan products – a rich, bronze tan in 3-4 hours – gorgeously scent and NO orange color!  

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We are privileged to have such a loyal customer following over more than 14 years and are grateful for your business and the positive feedback we have received about our products and services. We look forward to serving you and continuing to provide the highest quality of natural and organic products and customer service.

We encourage you to send us your comments and feedback for improvements and additional items/lines you would like us to carry!

Thank you!
True Natural Team.