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Because just about anything we put on our skin will end up in our bloodstream, we take ingredient safety very seriously at True Natural. Considering that women are exposed to 168 unique chemicals in cosmetics and skincare products every day and men are exposed to 85, we think that more awareness regarding ingredient safety is called for. That is the purpose of this blog – to share with you ingredient facts and concerns regarding hair and skincare products, in hopes that we all can make the most informed decisions possible for our health and the environment.

Think Pink, But Go Green!

Posted on in Ingredient Facts

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

Makeup for Multiple Chemical Sensitivity

Posted on in Ingredient Facts
Makeup for Multiple Chemical Sensitivity

Multiple Chemical Sensitivity (MCS) has been linked to the prevalence of toxic synthetic ingredients in our daily lives, including our makeup products. There are steps you can take to minimize its effects and lower your risk of developing MCS.

Choosing makeup for multiple chemical sensitivity is an effective and important step.

What is MCS? There is sensitive skin, and then there is skin with multiple chemical sensitivity. Two very different conditions. Sensitive skin is a skin type that is irritated by certain ingredients, chemical or natural. MCS is a severe sensitivity to a variety of pollutants – Volatile Organic Compounds (VOCs), solvents, synthetic fragrance, and petro-chemicals – and can occur in any skin type.

Ingredient Listings, Who's Got Your Back?

Posted on in Ingredient Facts
Currently the government does very little as far as protecting consumers and workers from harmful chemical ingredients used to make cosmetics. This means that awareness and education are the best ways to look out for the health of yourself and your family. The current dilemma over the use of the Brazilian Blowout hair treatment, and the FDA's delayed warning, is a prime example.

Endocrine Disruptors in Skin Care

Posted on in Ingredient Facts

There is a class of chemicals that can disrupt the human hormonal system, and particularly effect the fetal development of males. These chemicals are in many everyday consumer products, and also used widely in agriculture and industry. In some heavily polluted US waterways, frogs & salamanders have sprouted extra legs, alligators have stunted genitals, and male Smallmouth bass have been discovered producing eggs...

Celiac Disease and Gluten

Posted on in Ingredient Facts

Traditionally, October has been celebrated as Celiac Disease Awareness Month in the United States. While awareness activities also widely take place in May, we think it's as important a time as ever to talk about the benefits of an all natural routine for those with Celiac Disease and gluten sensitivities.

People afflicted with Celiac Disease and those with wheat germ allergies need to be careful not just of what they eat, but also what they put on their skin. Skin care products must be free of gliadin, a gluten protein found in wheat (and a few other grains). Gliadin is the active ingredient that causes a immune system reaction for those afflicted — 80% of those with Celiac Disease have Anti-Gliadin antibodies...

The meat and dairy sections of your local supermarket are not the only places GMO ingredients show up. Beauty products often contain plant or animal ingredients with GMO derivatives.

Genetically modified organisms are plants and animals that have had specific changes introduced into their DNA through genetic engineering techniques. These modifications serve to yield higher crops or growth, or to insert a certain trait, like natural pesticide.

You have seen cosmetics labels reading "no animal testing" or "cruelty free". This is a good thing, of course, as none of us wants our personal care or beauty products to put an animals well being at risk. Lavera does not perform any animal testing – Lavera products are tested on human volunteers under dermatogist supervision.

It is important to keep in mind, however, that cruelty free is not synonymous with organic, natural, or non-toxic. While it is true that most manufacturers of natural beauty products are...

US versus European Cosmetic Safety Comparison

Posted on in Ingredient Facts

The two largest markets for cosmetics and personal care products are the US and the European Union (EU). And while there are similarities, safety regulations differ greatly between the two.

Cosmetics manufactured under the EU Directive are held to higher standards than those from the US, which are loosely regulated by the Food and Drug Administration (FDA). Discrepancies are most apparent in the areas of ingredient safety, testing guidelines and labeling.

Though it is commonly assumed that FDA regulates cosmetics the same as it does food and drugs, "FDA's legal authority over cosmetics is different from other products regulated by the agency .... Cosmetic products and ingredients are not subject to FDA premarket approval authority, with the exception of color additives." – taken from the FDA website.

Phthalates are plasticizers (a common industrial chemical used to make plastic softer and more flexible) and are found in everything from children's toys and bottles to i-pods and shower curtains, making them virtually impossible to avoid.

Phthalates are also commonly found in synthetic fragrances, though they will probably not be listed on the product label as such. If you see "fragrance", "perfume" or "parfum" listed on your perfume, body wash or laundry detergent, there is a high likelihood that it contains phthalates.

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