If you think that selecting something as important as your foundation online is impossible, it’s truly not with True Natural! You’re only three questions away from the perfect foundation for...

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long...

Now is the perfect time to refresh your makeup bag for fall!  Between now and September 30, 2015, we're offering 15% off all cosmetics with promo code FALL-LOOKS. We've...

Lavera has now introduced their amazing new CC Cream, and we are excited to introduce it to you! From the runways in Milan to your favorite neighborhood coffeehouse, Fall 2015...

October is Cancer Awareness Month. It reminds us about the importance of living healthy and renewing our commitment both personally and in business to avoid the carcinogens and other toxic...

Here at Lavera / True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by...

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All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry...

Our Sunscreens and Self Tanners were recently featured in Elle Magazine's 2013 Green Stars where "15 experts share their natural selections for ELLE's seventh annual ranking of the best of...

Makeup for Multiple Chemical Sensitivity Multiple Chemical Sensitivity (MCS) has been linked to the prevalence of toxic synthetic ingredients in our daily lives, including our makeup products. There are steps...

The Lavera Soft Eyeliner is a an all natural formula, perfect for those with contacts, sensitive eyes, or just searching for the perfect all natural eye liner. The creamy texture...

Good Housekeeping awarded the Lavera Volume Mascara, Best of The Naturals 2012! OUR MISSION: Natural mascaras are notorious for their so-so performance (flaking and smudging) and steep price tags. So...

After testing 306 shades from all 21 lipstick brands, Oeko-Test Magazine released a study in August 2009 that gave many lipstick manufacturers the "red card" (not good) for containing ingredients...

Carmine is an aluminum and calcium salt of carminic acid. It is one of the most ancient natural dyes, derived from the shells of the female insect Coccus Cacti. It...

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OEKO-TEST regularly tests a wide range of consumer products in the interests of public health and safety. These tests are conducted by independant labs and the results published monthly. Lavera...

All Lavera products are certified 100% natural and contain 100% organic ingredients. However, over 100 products are also certified VEGAN by the UK based Vegan Society. A list of these...

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Currently the government does very little as far as protecting consumers and workers from harmful chemical ingredients used to make cosmetics. This means that awareness and education are the best...

From sultry smokey eyes to red-hot lips, Lavera has everything you need to try out the trends for the season. Lavera’s new fall cosmetics help you get the look naturally—no...

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All 14 Lavera Trend Sensitiv Lipstick shades rated "very good" by OEKO-TEST In August 2009, ÖEKO-TEST gave many lipstick manufacturers the "red card". OEKO-TEST purchased one cream lipstick of each...

We all know the benefits of eating organic foods and using organic cleaning products in the home—fewer toxins, environmental responsibility, saving natural resources and more. The same is true for...

There are a number of ingredients very common in personal care products that we recommend you avoid. These are substances that are known irritants, allergens, carcinogens, endocrine disruptors or otherwise...

Finally! It has been a long time coming, but organic standards for personal care products in the U.S. are about to take a turn for the better. On November...

Phthalates are plasticizers (a common industrial chemical used to make plastic softer and more flexible) and are found in everything from children's toys and bottles to i-pods and shower curtains,...

Last week, Rebecca, our in-house esthetician spoke with a customer to help him find a self tanner for his daughter. In the process, Rebecca learned that this customer had develop...

Though most conventionally produced personal care products can easily be switched out for organic products, certain items still receive a skeptical response from consumers. Organic deodorants are often met with...

You have seen cosmetics labels reading "no animal testing" or "cruelty free". This is a good thing, of course, as none of us wants our personal care or beauty products...

The meat and dairy sections of your local supermarket are not the only places GMO ingredients show up. Beauty products often contain plant or animal ingredients with GMO derivatives. Genetically...

Natural Cosmetics have become a trendy word in recent years. But only products that meet the strict standards of the BDIH Guideline in Germany are able to display the "BDIH...

You may have seen Oeko-Test awards scattered about on our Website and wondered what all the fuss was about. This article is to share with you what is behind these...

The Environmental Working Group is a popular site for research into ingredients and skin care products. They maintain a database called Skin Deep that ranks products and ingredients with a...

Passionate about Natural Beauty! True Natural was founded from a passion for organic and natural products, healthy living, and a sustainable planet! We proudly offer 4 natural beauty brands to...

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Many of the products on the TrueNatural.com site are certified by one or more of the following institutions: BDIH BDIH is one of the first organizations to certify natural...

Summer is here and things are heating up! Elle Magazine has the ultimate natural summer guide for a chemical free, chic, and safe summer. True Natural Caribbean Coconut Sunscreen and...

Dear Retail Partner: We at True Nature Group have been providing Premium Natural Beauty Products for more than 14 years in North America, specializing in highest quality skin care and...