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A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.

Skin Cancer Myths & Facts

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Millions of Americans will be diagnosed with skin cancer annually and over 80,000 diagnoses will be melanoma, skin cancer’s deadliest form.

Here are some common misperceptions and the real facts to dispell them:

Myth — It is impossible to get skin cancer in an area of the body that has never been exposed to the sun.

Fact — Sun exposure is a risk factor for developing skin cancer, these cancers can develop anywhere on the body regardless of direct sun exposure.

Breast Cancer Awareness Month

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Here at Lavera / True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.

True Natural joins the EWG Sun Safety Coalition

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Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

True Natural Sunscreens meet the Stars!

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True Natural Sunscreens, Michele Monaghan, Jennifer Garner, Amy Poehler and Cher attend the 2013 Day of Indulgence

Each year, Hollywood producer Jennifer Klein hosts a fabulous “girl” party for women in the entertainment business. Actresses, writers, producers as well as magazine editors from the likes of Allure, Lucky, and InStyle are pampered with amazing products and food. This month, celebrities such as Michele Monaghan, Jennifer Garner, Christina Hendricks, Gennifer Goodwin, Kerry Washington, Embeth Davidtz, Cher, Amy Poehler and Leslie Mann were treated to the True Natural’s Elle Magazine Green Star winner Caribbean Coconut Sunscreen!

All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry showcasing the best of the best. Not only did we have our True Natural Caribbean Coconut Sunscreen featured, but the Lavera Self Tanning Lotion was recognized as well!

The True Natural Caribbean Coconut Sunscreen has subtle scent created from the natural goodness of aromatic coconut oil. The NEW Vegan and gluten free formula is 100% mineral based, biodegradable and the perfect everyday option to keep you protected from UVA and UVB rays!

The Caribbean Coconut scent from aromatic Coconut Oil is sweet and subtle and safe for sensitive skin. This gentle, Alcohol free, and all natural mineral based formula provides an instant shield against damaging UVA and UVB rays for the face and body - reducing the risk of skin cancer and premature aging of the skin. Biodegradable, gluten-free and vegan - its the perfect choice for you, your family and the environment.

True Natural 2013 Earth Day Beauty Award Winner

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Best Gluten-Free Sun Protector: True Natural Caribbean-Coconut Sunscreen Lotion.

For more than 25 years, New Hope Natural Media has been the leading media resource and information provider for the natural, organic and healthy-lifestyle products industry. Our publications, events, e-business products and services deliver industry information and provide community-building forums that connect you to your next customer. In print, we offer the best consumer and trade publications, respected for their high quality of content; in person, the largest natural, organic and healthy-lifestyle products trade shows; and online, the leading-edge consumer and trade websites in the natural products industry.

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