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ELLE Magazine Green Star Winners

Posted on in News & Press

Our Sunscreens and Self Tanners were recently featured in Elle Magazine's 2013 Green Stars where "15 experts share their natural selections for ELLE's seventh annual ranking of the best of green beauty.

Makeup for Multiple Chemical Sensitivity

Posted on in Ingredient Facts
Makeup for Multiple Chemical Sensitivity

Multiple Chemical Sensitivity (MCS) has been linked to the prevalence of toxic synthetic ingredients in our daily lives, including our makeup products. There are steps you can take to minimize its effects and lower your risk of developing MCS.

Choosing makeup for multiple chemical sensitivity is an effective and important step.

What is MCS? There is sensitive skin, and then there is skin with multiple chemical sensitivity. Two very different conditions. Sensitive skin is a skin type that is irritated by certain ingredients, chemical or natural. MCS is a severe sensitivity to a variety of pollutants – Volatile Organic Compounds (VOCs), solvents, synthetic fragrance, and petro-chemicals – and can occur in any skin type.

Lavera Soft Eye Liner

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The Lavera Soft Eyeliner is a an all natural formula, perfect for those with contacts, sensitive eyes, or just searching for the perfect all natural eye liner. The creamy texture allows for a long lasting, smooth and even application. Lavera Soft Eye Liner won Best Natural Eyeliner in the 2012 Best In Green, Organic Beauty Talk Awards!

Organic Beauty Talk Top 8 Natural Mascaras

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Good Housekeeping awarded the Lavera Volume Mascara, Best of The Naturals 2012!

OUR MISSION: Natural mascaras are notorious for their so-so performance (flaking and smudging) and steep price tags. So GHRI set out to find the best of the bunch on store shelves — for $20 or less.

HOW WE SCREENED: Our scientists first performed a lengthy evaluation of the ingredients in mascaras claiming to be natural. Any containing triethanolamine (an emulsifier), added parabens, or synthetic dyes, waxes, or fragrances were eliminated.

THE WINNER: In a close race, Lavera Volume Mascara ($20, lavera.com) came in first. It oomphed up lashes without flaking, smudging, or eye irritation, reported testers. "It was easy to apply and didn't clump on the brush," said one.

The Whole Foods Market Premium Body Care Standard was set in place to help consumers in choosing “truly natural” products. Because personal care products are under regulated in the U.S., many brands claim to make natural products while they continue to use harmful ingredients. When Whole Foods shoppers see the Whole Foods Market Premium Body Care Standard seal they can feel good about the products they are purchasing.

Ingredient Listings, Who's Got Your Back?

Posted on in Ingredient Facts
Currently the government does very little as far as protecting consumers and workers from harmful chemical ingredients used to make cosmetics. This means that awareness and education are the best ways to look out for the health of yourself and your family. The current dilemma over the use of the Brazilian Blowout hair treatment, and the FDA's delayed warning, is a prime example.

Endocrine Disruptors in Skin Care

Posted on in Ingredient Facts

There is a class of chemicals that can disrupt the human hormonal system, and particularly effect the fetal development of males. These chemicals are in many everyday consumer products, and also used widely in agriculture and industry. In some heavily polluted US waterways, frogs & salamanders have sprouted extra legs, alligators have stunted genitals, and male Smallmouth bass have been discovered producing eggs...

Celiac Disease and Gluten

Posted on in Ingredient Facts

Traditionally, October has been celebrated as Celiac Disease Awareness Month in the United States. While awareness activities also widely take place in May, we think it's as important a time as ever to talk about the benefits of an all natural routine for those with Celiac Disease and gluten sensitivities.

People afflicted with Celiac Disease and those with wheat germ allergies need to be careful not just of what they eat, but also what they put on their skin. Skin care products must be free of gliadin, a gluten protein found in wheat (and a few other grains). Gliadin is the active ingredient that causes a immune system reaction for those afflicted — 80% of those with Celiac Disease have Anti-Gliadin antibodies...

The Environmental Working Group is a popular site for research into ingredients and skin care products. They maintain a database called Skin Deep that ranks products and ingredients with a health score. 0 is safest...

The EWG Skin Deep Database

Posted on in Information Sources

We've had many people ask us about the Environmental Working Group. We strongly support and commend the Environmental Working Group on their efforts to create awareness around skin care ingredients and lobby for change. We believe this effort is much needed here in the US to help women and men become more aware of what ingredients are going into their bodies....

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